Apple Consumer Behavior

It is one of the most important aspects of marketing. Answering Brief of the Federal Trade Commission in the United States Court of Appeals for the Ninth. Thank you, grandpa Joe. Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how we buy and relate to goods and services. According to the 2009 data from The Nielsen Company's Mobile Insights survey, iPhone maintains its influence on general consumer purchasing decisions. With over 1,500 configurable symbols, SF Symbols is designed to integrate seamlessly with San Francisco, the system font for Apple platforms. The key to a successful marketing campaign lies in consumer behaviour. August 8th, 2017 at 6:34 PM. , Steve Jobs Pages: 3 (815 words) Published: October 5, 2011. Behavioral segmentation refers to the grouping of total consumers in a market into homogeneous groups based on their mutual buying behavior patterns. This is four percent of their income. Social class is considered an external influence on consumer behavior because it is not a function of feelings or knowledge. Rick Delgado — August 15, 2013. When looking at the personal factor, Apple addresses consumer behavior according to the individual’s life-cycle stage, occupation, and economic situation. Great products which are worthy of their price create a high-end image that exclusive distribution and well thought out promotions reinforce. (2009) "Managers Guide to Marketing, Advertising and. By contrast the absence of a good distribution network can also be a major fiasco in todays cutthroat competitive world. The study aims at identifying trends in consumer behavior during online shopping. evolution of the Apple under the control of Steven Jobs. If your business can accomplish this then perhaps you can follow in Apple's. The combination of beliefs, attitudes, and behaviors influence how a consumer reacts to a product or service. Learn how to identify and report frauds and scams. Salient Beliefs Product Line Apple: Business Professionals Young Adults and Students Teenagers/Music Enthusiasts/Gamers Middle/Upper Income Technology Enthusiasts. Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. You're Apple's best customer -- in terms of how much you spend. Key insights: Effect of COVID-19 on consumer behavior, the world's more video content savvy, and Apple shakes up AR. To grow sales and encourage purchasing behavior, Apple is trying to create a need in customers’ mind and guide customers produce purchase motivation. Consumer behavior is an interesting study as it talks about various things that take place in the mind of the consumer while making any purchase decision. This helps reduce cognitive dissonance when a marketer can answer any concerns of a new consumer. For the wrath of God is revealed from heaven against all ungodliness and unrighteousness of men, who by their unrighteousness suppress the truth. Apple | Consumer Defense. These people try to trick you out of your personal information and your money. Introduction to Consumer Behaviour 2. Consumer behaviour is a physiological process it is all related to the emotions of the consumer. 7 Example 3: Apple uses Consumer Behavior Marketing to Win How Apple Uses Consumer Behavior Marketing to Win Have you ever wondered why Apple is so successful? They were not the first company to invent the personal computer, portable music device, the tablet, the smartphone, software to download music, or the set-top box to name a few. Even though Steve Jobs and Apple, did not use consumer research in the initial development of most products consumer behavior plays a huge role in their marketing and ultimately the success of the company. i) Who is the market and what is the extent of their. It is common practice for businesses to have operations outside of the United States and it is extremely important for marketers to understand consumer behavior in the countries they plan on doing business in. For those of you who have wondered what that Nike + option is on your iOS device, it’s the brain child of Nike and Apple. Ultius, Inc. At the core of this strategy is an emphasis on an ‘outside-in’ approach with the customer at the center stage as opposed to an ‘inside-out. 224 "Consumer behavior is the study of how individuals or groups buy, use and dispose of. CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. Tim Cook is the CEO of Apple and serves on its Board of Directors. Abraham Maslow (1954) developed the hierarchy of needs model which can help us understand the basis of human motivation. Apple Mac computer owners in the United States are far more likely to own an iPhone than are Windows users (61% vs. , Tracy Robinson, Jamal Al Al-Ogaiel, Fuzz Martin. Next is to create comfort such that the consumer begins to appreciate. trusted products by the consumers. See search results for this author. Environmental factors represent those items outside of the individual that affect individual consumer’s decision making process. Apple shipped 9. Apple is a renowned technology brand, recognized globally for its focus upon technological innovation. Factors Influencing Consumer Behaviour 4. More This paper has been submitted by user Brady Morton who studied at the University of California, San Francisco, USA, with average GPA 3. Here are 10 things we learned. We have conducted the consumer behaviour survey by framing a questionnaire and distributed it to the users of iPhone & Samsung Galaxy S2 in DIAC(Dubai International Academic city). The biggest advantage to Apple not using Facebook and Twitter is the lack of negative comments. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. Studying consumer behaviour would allow you to answer several questions, such as:. Coca-Cola did not rely upon informational campaigns as Pepsi did when it created the “Pepsi Challenge. 's target markets. Preparation—intending to change to the goal behavior in the immediate future and taking behavioral steps in the direction of change; Action—has made a change to the goal level of the behavior in the recent past (6 months); Maintenance—has been at the goal level of the behavior for 6 months or longer. Time-limited offers leverage risk. Bitdefender Parental Control for Mac. Apple’s First-Quarter Sales Are Up Despite Coronavirus Slowdown. Among the hundreds of companies producing and selling consumer electronics, Apple is frequently cited as the poster child of companies partnering with factories in China that are engaged in unethical and inhumane labor practices. Bible verses about Behavior. The Three Rs of Consumer Shopping Behavior Published Mar 31, 2016 By: Deena M. Even though Steve Jobs and Apple, did not use consumer research in the initial development of most products, consumer behavior plays a huge role in their marketing and ultimately the success of the company. Marketing Mix of Apple: Product, Place, price and Promotion. Ege UniversityFaculty of Economics and Administrative Sciences Business Administration Term Paper for Consumer Behavior Course Apple - Ipad Consumer Attitude Change 13080002898 Baris Istipliler 13080002851 Emin Ince 13080002866 Gamze Saba 13080002850 Hande Gumuskaya 13080002900 Nisan Karyenic. Created by Martin Fishbein and Icek Ajzen in the late 1960s, the Theory of Reasoned Action centers its analysis on the importance of pre-existing attitudes in the decision-making process. Retaining customers is less expensive than acquiring new ones, and customer experience management is the most cost-effective way to drive customer satisfaction, customer retention and customer loyalty. The influence of culture on the purchasing behavior varies from country to country, therefore sellers have to be very. Swift is a powerful and intuitive programming language for iOS, macOS, tvOS, and watchOS. There are a number of concerns about the safety, reliability, and security of using consumer wearables in health care. Apple isn't known for being the most flexible company in the world and some could. Customer Perceived Value Samsung contributes near to 25% of the world market ,apple with 18% and follow on. According to Radhika Duggal at Forbes, "Perception is defined as the process by which individuals select, organize and interpret stimuli into a meaningful and coherent picture of the world. TABLE OF CONTENTS What payment method do you prefer to buy online? (Multiple answers) How important is it for you to have a secure payment option when buying online? How important is it for you to have an option to pay in your local cur. The first half of year is gone. , formerly Apple Computer, Inc. 'Attitudinal loyalty' (i. Some consumer purchase decisions are more complex than others requiring more effort by the consumer. Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, and more from across the globe. Apple’s OS system, OS-X Lion, just received a lift up to the mountains. Murray's specialty is the psychological drivers of consumer behavior, with emphasis. How the Apple Watch changes consumer shopping behavior By Josh Marti. Other articles where Complex buying behaviour is discussed: marketing: High-involvement purchases: Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant differences between brands. Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Means End Chain Higher self-esteem Consideration Set Probelm Solving Process Geographic. The iPhone/iPad consumer gets Apple quality, Apple innovation, and Apple "cool. By Amber Foster | 2020-04-09T17:10:00-05:00 March 4th, 2020 | Categories: Consumer Intelligence , Resources | Tags: Consumer Intelligence | 0 Comments. This is an elective course for students taking the Bachelor Marketing and Bachelor of Business Administration majoring in Marketing. For example, consumers' behavior patterns or the outcomes of these patterns in the context of heavy and light users segment have not yet been fully explored. Consumers also are different in that they demand a variety of distribution channels for convenience. Truly transformative consumer products require a behavior shift. Consumers have ideas of what they expect from online shopping, and retailers, suppliers, 3PLs and all the other trading partners in between are doing all they can to make shoppers happy. Recognizing a chance to capitalize on publishers' Amazon jitters, Apple proposed a new business model that would let publishers retain control over the retail price of their ebooks. 1 in smartphones at home and No. As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond. Models of Market Research. Their decision is more emotional. Even better, learn about what they don’t like Thicken that skin and invite criticism with a questionnaire on consumer loyalty that expects brutal honesty. Apple shares topped the $300 mark Tuesday before closing at $297. iPhone X R combines breakthrough technologies from iPhone X S in an all-screen glass and aluminum design, featuring a stunning 6. Let's understand Apple's segmentation, targeting and positioning Segmentation and targeting of Apple: Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments ) based on some type of shared characteristics. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Motivation-Need Theories and Consumer Behavior ABSTRACT - Motivation-need theories are reviewed, their implications to consumer behavior investigated, and the various findings and concepts integrated in formulating a model of generic choice prediction. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. It is a cultural system which at base is inescapably political. This sounds simple, but in my experience very few companies think. There are many factors that affect the consumer behavior while responding to a product and take a decision to buy it. In other words, as a consumer takes more. Apple - Consumer Behaviour 1. Christopher Nolan’s new movie Tenet is scheduled to open on July 17th, and if it does, will mark a big move for Warner Bros. Which of the product launches have the most potential for disrupting consumer habits and attitudes?. Panelists 450K+ panelists uploading receipts. The major categories of individual factors affecting consumer behavior are demographics, consumer Knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. Moreover, the study of attitudes is critical to understanding the motivation and decision strategies employed by consumers. Consumers get their energy by eating food. CONSUMER BEHAVIOUR USED BY APPLE IN THEIR PRODUCTS. examine influence of branding on consumer buying behavior, to find out if consumer buying behaviour are influenced by factors such as premium price of branded goods, perceived quality of branded goods, social status and brand name associated with the consumption of brand in Kinondoni municipality and the study will base on three. The following is a list of the most cited articles based on citations published in the. The person who uses the goods or services is known as a Consumer. Consumer Device Cardholder Verification Method (CDCVM) is a type of consumer verification method (CVM) supported by the card networks when assessing transactions originating from mobile devices. Consumer decision making process involves the consumers to identify their needs, gather information, evaluate alternatives and then make their buying decision. According to Pepe Martinez, author of The Consumer Mind, consumers often contradict themselves. Nearly 57% of participants use their device multiple times a day. But not all decisions are treated the same. Preparation—intending to change to the goal behavior in the immediate future and taking behavioral steps in the direction of change; Action—has made a change to the goal level of the behavior in the recent past (6 months); Maintenance—has been at the goal level of the behavior for 6 months or longer. Understanding the consumer buying behavior is rather important if company wants to success in the marketing place. shows that subcultures, based on age, can be identified that will influence. The impact of consumer behavior on society is also of relevance. The Samsung Group comprises numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest technology company by sales; Samsung Heavy Industries, the world's second largest shipbuilder;. A free trial or sample can be offered in exchange for a testimonial or a review that appears on social media or a review. Whether your area of specialty is social media, mobile marketing, paid search or just about any other marketing discipline, all of your efforts should start by analyzing the wants, needs and behaviors of your consumer. While most contemporary definitions of consumer behaviour are similar in scope, section 1. An excellent reference on the subject is a book edited by Thomas J. how might apple be creating a heuristic for its consumer. Purchase Power: How to Make Smart Consumer Choices Consumer spending is the engine that drives the economy, and teenagers are a vital part of that engine. Nearly 57% of participants use their device multiple times a day. The consumer will undertake lengthy decisions prior to purchasing the Samsung phones (Ahmed et al. Cultural Factors. It focuses on users. Apple continues to evolve and you should too! #4. (Journalist Daniel Lyons actually turned this into comedy in his 2007 satire Options). Consumers purchase products and services as and when need arises. In this concluding lesson, students build on concepts from previous lessons to plan, execute and reflect on a project on consumer behavior. It is very useful in predicting consumer behaviour. The average family in Apple Valley spends $74 on food at other stores monthly. In this study, the researcher would investigate how the brand image for Apple Inc's brand iPhone impacts the buying behaviour of its consumers. Even though Steve Jobs and Apple, did not use consumer research in the initial development of most products, consumer behavior plays a huge role in their marketing and ultimately the success of the company. A consumer benefit in consumer marketing is the positive value that a product or service provides to a consumer. The predictable consumer: 4 case studies. a wide variety of consumer electronics from computes to IPods and earphones. Our consumer behaviour, that is the things we buy are influenced by our background or culture. In other words, as a consumer takes more. Edited By: Steven D'Alessandro, Jacqueline K. Apple's Sustainable Competitive Advantage - Loyalty. Amanda Durell September 26, 2014 Consumer Behavior Final Project Target Corporation is a retail store based out of America, its headquarters are in Minneapolis, Minnesota. Apple’s Marketing Focused on Consumer Behavior Marketing using consumer behavior insight is how Apple succeeds. The design of marketing channel, that acts, as a strong interface, can provide competitive advantage to a firm in the industry. Since Apple's consumer base are loyal, they typically believe whatever Apple advertise. A Brit, Jony Ive was hired by Apple to create a product that is designed beautifully and functional too. Logo Can Make You 'Think Different' Date: March 30, 2008 Source: Duke University Summary: Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you. This was because the family tree for Apple Inc on www. Lempert has spent more than 25 years studying consumer behavior, marketing trends, and new products in the retail industry. That makes it nearly impossible to build a decent game in HTML because you won’t get sound effects if you aren’t connected to the Web. Since its launch in 2007, the demand for iPhones has remained strong. If more data can be collected from wearable devices (or consumer behavior) and then monitored in a consistent fashion, tech companies ideally could suggest interventions faster and provide lower. Here are five reasons why demographic targeting is out and behavioral targeting is in for 2018: Census data is a limited view of the consumer: Basic demographic data can tell us some things about. Consumer Behavior Model: Environmental factors. According to the 2009 data from The Nielsen Company's Mobile Insights survey, iPhone maintains its influence on general consumer purchasing decisions. Put another way, consumer buying is made up of the day-to-day purchases that individuals make to satisfy their needs. , and the Promise of a Better Future [Torres, Maria de los Angeles] on Amazon. ADVERTISEMENTS: Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour! Meaning and Definition: Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. We're getting played. If more data can be collected from wearable devices (or consumer behavior) and then monitored in a consistent fashion, tech companies ideally could suggest interventions faster and provide lower. Formerly he was SVP, Customer Strategies at ORC International and VP of Behavioral Sciences for The Mars Agency. Consumer activism is a process by which activists seek to influence the way in which goods or services are produced or delivered. Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how we buy and relate to goods and services. Needs are the basic of purchasing behavior. When evaluating consumer buying behavior for a business, there are four factors important to know cultural, social, personal, and psychological. environmental. The predictable consumer: 4 case studies. Tell whether each living thing below is a producer, consumer, or decomposer. 'Attitudinal loyalty' (i. The fastest way to contact Apple, the best Apple phone number available and their other best contact information, with tools and instructions for skipping the wait and resolving your issue quickly, as well as tips for specific popular customer service issues and reviews, advice and experiences. Nike knows exactly when someone needs a new pair of trainers and that is obviously invaluable information. "Your Conscience Calling" (shown here) was a graphic used in a February 2011 Wired Magazine article about Foxconn. The consumer market relatesto buyers who purchase goods or services for consumption rather than resale. Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations. Consumer Behavior For Dummies by Laura Lake, 9780470449837, available at Book Depository with free delivery worldwide. Get a marketplace pulse with our market research blog which features a wide variety of industries and topics that are trending right now. Consumer trends, UK Statistical bulletins Household final consumption expenditure (HHFCE) for the UK, as a measure of economic growth. People in South India have a certain style of consumption of food, clothing, savings, etc. A key take away from the survey results is how often consumers use the device and how they see this as behavior changing. of innovation on consumer behavior with special reference to electronic industry. It is a cultural system which at base is inescapably political. A consumer benefit can either be inherent to the product or service, or it can be something intangible that the consumer might perceive about the product or service. Next year is unlikely to be much different as the trend continues with the new Apple iPhone Xs Max introduced at a higher price point and with Samsung's foldable smartphone coming soon and 5G devices on the horizon. Nike alone is said to spend $475 million annually on getting. The main catalyst which triggers the buying decision of an individual is need for a particular product/service. Apple also use sensation and perception to motivate customer behavior. Anticompetitive practices include activities like price fixing, group boycotts, and exclusionary exclusive dealing contracts or trade association rules, and. Through market segmentation organizations identify different groups of customers in the market that can be. Apple iPhone. Apple - Consumer Behaviour 1. Note: If you're looking for a free download links of Consumer Behavior Pdf, epub, docx and torrent then this site is not for you. Hence, if envy is a genuine cause for motivation to brand recall, Apple and other consumer products retailers should consider advertisements that display a positive outlook of envy rather than a negative and competitive one. However, trends in consumer behaviours are what we are going to share with readers in this article. See search results for this author. In 2008, Apple and iTunes became the largest music retailers in the world. Kotler (2016) claims that consumer behavior is the study of how consumer select, buy, use and. WHY? In this blog I am going to analyse why apple could become the most valuable company in the world and how influence consumer behaviour. Consumer experience analysis A case study of Apple Inc. Product placement is defined as placing a brand in media content to affect consumer behavior [1]. By contrast the absence of a good distribution network can also be a major fiasco in todays cutthroat competitive world. Businesses often try to influence a consumer's behavior with things they can control such as the layout of a store, music, grouping and availability of products, pricing, and advertising. Consumer Behavior Thursday, 16 July 2015. France's competition watchdog is set to fine iPhone maker Apple Inc next Monday over anti-competitive behaviour in its distribution and sales network, two sources close to the matter said on Thursday. In the latest episode of eMarketer's "Behind the Numbers" podcast, lead forecaster Martin Utreras discusses Apple's newly announced suite of products, including the revamped Apple Watch. Our consumer behaviour, that is the things we buy are influenced by our background or culture. Amato-McCoy The traditional shopping experience is growing more complex, thanks to the proliferation of digital customer touch points that yield an unprecedented level of customer- and product-specific data. , Tracy Robinson, Jamal Al Al-Ogaiel, Fuzz Martin. Our goods come with guarantees that cannot be excluded under Australian consumer law. They are: 1. Consumer purchasing is not only affected by internal and external influences, these are also affected by the type of purchases consumers make. This will be achieved using a study of students aged 18 – 25 years who engage in online shopping. CONSUMER BEHAVIOR TRENDS ON THE APPLE WATCH 3 In any product that is in the market or that have just been introduced to the market, the consumer behavior is the most important factor to consider and see if the product have the future or it will come to its end very fast. The consumer market relatesto buyers who purchase goods or services for consumption rather than resale. Below is a type of brand personality framework that marketers can use to determine the personality of their brand. Consumer behavior studies makes to understand the physical, psychological and. Bitdefender Total Security 2020. Consumer Behavior Model: Environmental factors. Given the types of products (some may say gadgets) that Apple has flourished upon in recent years (iPad, iPhone, & iPod brands), its corporate and brand favourability among consumers are mainly at stake. Deloitte’s Global Mobile Consumer Survey provides a unique insight into the mobile behaviour of approximately 53,000 respondents across 33 countries globally; the part covering Sweden, Norway, Denmark and Finland includes around 5,000 respondents. Feel free to contact us with more specific information at [email protected] But this fall many of its prices increased 20 percent or more. Olsen, Understanding Consumer Decision Making: The Means-end Approach to Marketing and Advertising Strategy. Founded on April the 1st, 1976, by Steve Jobs and Ronald Wayne, Apple Inc. Rick Delgado — August 15, 2013. behavior than the brand without sales promotion (Schultz & Block, 2014). Experts have associated the innovation at Apple with its corporate culture. This is an elective course for students taking the Bachelor Marketing and Bachelor of Business Administration majoring in Marketing. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Cultural factors 4. Verification is used to evaluate whether the person presenting the payment instrument is the legitimate owner of the instrument, and affects where the. Whether the advertisement is for Viagra or a life alert bracelet, consumers must by necessity continue to demand transparency and fair practices to protect their consumer rights. Here are 9 of the most interesting findings from the study. Kotler (2016) claims that consumer behavior is the study of how consumer select, buy, use and. COVID-19 to permanently alter US consumer behavior impacting mobility, shopping, event attendance: IBM study; Impressed with its mass consumer reach, Silver Lake invests Rs 5,655. These personal consumers have a high. In fact, Apple did not just have an amazing market share but also a huge influence on global consumer behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in. Consumer Behavior Influences. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new field of study with no historical body of research of its own. With added recommendations from friends and peers, you will find all the information needed to discover that Apple is the company to go for computers and electronic. Product placement is defined as placing a brand in media content to affect consumer behavior [1]. A purchasing agent or procurement team (also called a buying center) may also be involved to help move the decision through the organization's decision process and to negotiate advantageous terms of sale. The 4 Ps of marketing in regards to Apple, the most valued brand for the past 6 years according to Forbes. Consumer behaviour refers to the buying patterns of an individual person or group of consumers, including spending units such as households or families (Glock and Nicosia, 1964; Mandel et al. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. 1 About the company 1. First is to interrupt the old pattern in order to make way for the new. Bitdefender Parental Control for Mac. It focuses on users. is an innovative company that manufactures the products with promoting styles, durability, effective features, and easy to handle. The following is a list of the most cited articles based on citations published in the. Thaler (Author) › Visit Amazon's Richard H. The influence of culture on the purchasing behavior varies from country to country, therefore sellers have to be very. Understanding consumers holistically can be key to success. Nobel Laureate Herbert Simon proposed an alternative, simpler model in the mid-1950s. Preparation—intending to change to the goal behavior in the immediate future and taking behavioral steps in the direction of change; Action—has made a change to the goal level of the behavior in the recent past (6 months); Maintenance—has been at the goal level of the behavior for 6 months or longer. 24%), the analysis found. And Apple lets them decide how and where they’ll use its products. Consumer Behavior towards Usage of Smartphone (In Rohtak City). By tracking customers, you know where and how long people stay in the shopping center. This was because the family tree for Apple Inc on www. Here are 9 of the most interesting findings from the study. It was the first smartphone: a new way of communicating with people as well as a world that includes Facetime, iTunes, image capture, etc. Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior. This is an excellent report about how internet has changed consumer behaviour FUENTE: advertising. Introduce Fear, Uncertainty, and Doubt. The Management Dictionary covers over 7000 business concepts from 6 categories. retailers tracked. Theories of Consumer Behaviour 8. Regulator slams Apple for 'anti-consumer' behavior. Marketers cannot capture human nature in its entirety but we can learn a lot about customers through research, observation and thinking. Customer Perceived Value Samsung contributes near to 25% of the world market ,apple with 18% and follow on. Understanding the consumer buying behavior is rather important if company wants to success in the marketing place. The upper limit of the rate of e-commerce adoption has definitely been raised, a change which most companies have not even begun to fully explore. They design a multi-channel system to reach them. As a complicated matter the buying behavior of consumers depends and influences by a variety of matters. Romans 1:18-32 ESV / 46 helpful votes Helpful Not Helpful. The fastest way to contact Apple, the best Apple phone number available and their other best contact information, with tools and instructions for skipping the wait and resolving your issue quickly, as well as tips for specific popular customer service issues and reviews, advice and experiences. These people try to trick you out of your personal information and your money. Apple is no longer selling the Series 1. He has 20+ years of applied experience in understanding consumer behavior and consulting with Global 50 companies. Wheel of consumer analysis is an excellent tool which helps in forming a marketing strategy after taking the consumer's in consideration. The biggest advantage to Apple not using Facebook and Twitter is the lack of negative comments. The company's best known hardware products include the Macintosh line of computers, the iPod, the iPhone and. A product with a great design makes something more useful, effective for consumers. This book enables readers to comprehend the concept of green consumer behavior, which has led to various green marketing initiatives being taken by companies. There are many factors that affect the consumer behavior while responding to a product and take a decision to buy it. August 8th, 2017 at 6:34 PM. Despite some recent studies reporting the existence of a consumer segment that buys sustainable food products because they are willing to pay a premium price (Aertsens et al. Consumer Behavior in Online Shopping. Essentially, culture is the share of each company and is the major cause of the person who wants and behavior. Consumer Buying Behavior Blackwell et al (2001), define Consumer behavior as the activities in which people possess and as well, consume and finally dispose products and services (Blackwell et al. We are a team of well-qualified research analysts, driven by research and creativity, to help you make informed decisions. I take 100 sample sizes to make this paper and this study is being done in Malwa region. from consumers' perspective in experience marketing Paper within: Bachelor Thesis Author: Chi Hu 19901220-3403 Lisha Huang 19910703-9464 Xueying Zhang 19911121-5860. #1: PepsiCo. Seven Steps to Changing Behavior. 1 Contents Page no. She also purchased a gaming application specially developed for Apple iPad. This is best thought of as an example of a(n) _____ placing the brand in the consideration set. "The customer is always right" has been taken to an extreme with the evolution of e-commerce and the digital retail landscape. As I read the chapter 6, I learned the term that explains consumer decision-making process, consumer behavior. eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. Apple Consumers: Purchasing Behavior, Preferences and Habits For more information on consumer research to help grow your business please contact Amber Foster. Certain CONSUMER DURABLE products, like washing machines, are consumed over a longish period of time, while other products, like cakes, are consumed immediately after purchase. Meanwhile, Apple has added a feature in its iPhone software that alerts. r/newsbotbot: newsbotBOT. Best Buy is a great company to do business with. Consumer Reports has now finished retesting the battery life on Apple's new MacBook Pro laptops, and our results show that a software update released by Apple on January 9 fixed problems we’d. Other articles where Complex buying behaviour is discussed: marketing: High-involvement purchases: Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant differences between brands. The first half of year is gone. Apple systematically benefits from the buzz created by positive reviews in the media – both, traditional, as well as, social media. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. If you got a phishing email, forward it to the Anti-Phishing Working Group at [email protected] Apple were my saviour for a good five years or so…. These survey questions aim to identify what are the factors that influenced the customer to purchase the particular brand and what are their perceptions about Apple or Samsung as a brand for smartphones. Apple holds more than a 50% share of the smartwatch market. Consumer Behavior's concepts are analyzed for Apple. Consumer behavior is an interesting study as it talks about various things that take place in the mind of the consumer while making any purchase decision. The following is a list of the most cited articles based on citations published in the. We have taken Pak Electron Company Ltd, which is a market leader in Pakistan and manufacturing different electronic products and marketing them since 1956. Personality signifies the inner psychological characteristics that reflect how a person reacts to his environment. In industries like fashion or food personal opinions are especially powerful. eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. Bitdefender Mobile Security for Android. Let's understand Apple's segmentation, targeting and positioning Segmentation and targeting of Apple: Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments ) based on some type of shared characteristics. If you got a phishing email or text message, report it. Brands have follower-ship and build trust over a time. Since its launch in 2007, the demand for iPhones has remained strong. how might apple be creating a heuristic for its consumer. During the 2014 holiday season, 74. They want to know how consumers make buying decisions and what influences those decisions. The entrance to the Apple Store on Fifth Avenue, New York City. Consumer Behavior On Apple Products 3835 Words 16 Pages CONSUMER BEHAVIOUR ON APPLE PRODUCTS IN INDIA In this Task we will be talking about the purchaser conduct and how it impacts the advertising methods of an extravagance products. , and the Promise of a Better Future [Torres, Maria de los Angeles] on Amazon. ‎Whether you want to lose weight, tone up, get healthy, change your habits, or start a new diet, you’ll love MyFitnessPal. Download MBA Consumer Behaviour and enjoy it on your iPhone, iPad, and iPod touch. 0 References 9 Executive Summary This report tackles the important issues which are the consumer decision process and the theories for the consumer behaviour. Best Buy is a great company to do business with. Apple isn't known for being the most flexible company in the world and some could. France's competition watchdog is set to fine iPhone maker Apple Inc next Monday over anti-competitive behaviour in its distribution and sales network, two sources close to the matter said on Thursday. 3 billion in services revenue. The information you give can help fight the scammers. , a utilitarian influence) (Park and Lessig. Its core value is to make the best products in the market and focus on selected products so that they can develop and innovate. Nike is selling its fuelband data to marketing companies as a product. It's because they make the consumer feel like they are better person for having the product. Think Marketing TV. The consumer will undertake lengthy decisions prior to purchasing the Samsung phones (Ahmed et al. Bible verses about Behavior. how Apple understand consumer behaviour. Awareness of such a need motivates the consumer to search for information about options with which to fulfill the need. The success factors of Apple are obtained through meeting the appeal of the corresponding aspects of consumer behaviour that are Perception, Learning and Memory, Motivation an Values, The Self, Personality and Lifestyles, Attitudes, Attitude Change and Interactive Communications, Individual Decision Marketing, Buying and. ) is an American multinational corporation that designs and markets consumer electronics, computer hardware, computer software, and personal computers. Marketers cannot capture human nature in its entirety but we can learn a lot about customers through research, observation and thinking. Regulator slams Apple for 'anti-consumer' behavior. Buying behavior is never simple, yet understanding it is an essential task of marketing management and the one who is able to do it successfully, comes out as the winner. Social factors 3. Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. In Apple Inc. The study has been motivated by the role of brand image for shaping the consumer perceptions and increasing the sales have been a hot marketing research area for past few decades. Bitdefender Parental Control for Mac. The study of consumer behaviour builds on various scientific paradigms emerging from the early 1960's (Assael, 1984; Nelson, 1970). Consumer Behavior Influences. Apple’s First-Quarter Sales Are Up Despite Coronavirus Slowdown. 's target markets. According to Belch and Belch, whenever need arises; a consumer searches for. In this process the consumer starts with recognizing the need of the product, and then finds a way or a medium of solving these needs, makes purchase decisions like planning whether he should buy or not buy a certain product, and then he confirms the information, jots down a plan and then. 33 Comments. According to Pepe Martinez, author of The Consumer Mind, consumers often contradict themselves. "Sample Research Paper on Consumer. Consumers have ideas of what they expect from online shopping, and retailers, suppliers, 3PLs and all the other trading partners in between are doing all they can to make shoppers happy. Why? Because Apple doesn’t seem to target markets in the way other companies do. Consumer Behavior Thursday, 16 July 2015. There are no limits; everything is possible once you wear Nike Shoes. These 12 questions will help you build a consumer profile, and will also determine the types of customers. The Impact of Brand on a Consumer Purchase Decision by Douglas Karr on Martech Zone. The Apple Organization: Unethical Behaviors. Yesterday, while I was preparing to moderate sessions for LSA's upcoming Place 2019 event in Austin, TX. There are a number of concerns about the safety, reliability, and security of using consumer wearables in health care. It’s because they make the consumer feel like they are better person for having the product. In this concluding lesson, students build on concepts from previous lessons to plan, execute and reflect on a project on consumer behavior. The contractual rights that you may be entitled to under the Apple Limited Warranty, AppleCare Protection Plan or AppleCare+ are in addition to these statutory rights. , formerly Apple Computer, Inc. Consumer Device Cardholder Verification Method (CDCVM) is a type of consumer verification method (CVM) supported by the card networks when assessing transactions originating from mobile devices. Being a globally dominant tech brand means playing nice with regulatory bodies wherever they exist and navigating those treacherous waters is something even Apple seems to have trouble doing. Truly transformative consumer products require a behavior shift. Average people think of social media as a leisure activity. Consumer Behavior Influences. Bitdefender Parental Control for Windows. Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior. They design a multi-channel system to reach them. Major corporations, from Ford to Apple, have spent billions (if not trillions) of dollars studying consumer behavior. Apple is targeting the personal consumer which not only buys for themselves but for friends and family also. August 8th, 2017 at 6:34 PM. Knowing how the consumer behaves allows us to derive a demand curve. 24%), the analysis found. If you got a phishing email or text message, report it. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. ADVERTISEMENTS: Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour! Meaning and Definition: Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. ) is an American multinational corporation that designs and markets consumer electronics, computer hardware, computer software, and personal computers. In Chapter 9 of our text book, the authors discuss the multiple dimensions of cultural value. Bitdefender Total Security Bundle. Consumer behaviour is a physiological process it is all related to the emotions of the consumer. With over 400,000 users submitting their receipts through our suite of mobile apps, we help you better understand consumer behavior across all channels. You may also want to look at your TV’s instruction manual or just try performing a web search for the model of your TV and “Enable HDMI-CEC. According to Belch and Belch, whenever need arises; a consumer searches for. 0 Consumer Behaviour Theories 7-8 4. Apple Brand Influence: Steve Jobs explaining how Apple kept its promise for the same core values - YouTube. 7 Example 3: Apple uses Consumer Behavior Marketing to Win How Apple Uses Consumer Behavior Marketing to Win Have you ever wondered why Apple is so successful? They were not the first company to invent the personal computer, portable music device, the tablet, the smartphone, software to download music, or the set-top box to name a few. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service. Apple has done well getting reviews from its customers -- and you can too. com In the past few years, new digital tools have led to a renewed energy about shopping that ultimately benefits consumers and brands. With better understanding of customer’s perceptions; companies can determine the actions required to meet the customer’s need (Shende, 2014). Consumer Behavior Model: Environmental factors. , and the Promise of a Better Future. This case is about US-based consumer electronics company Apple, Inc's (Apple), known for its ability to come out with path-breaking products. These actions are determined by psychological and economical factors, and are influenced by environmental factors such as cultural, group, and social values. The consumer Behaviorism model suggested that consumer’s purchase behavior generally passes through 5 stages, before and after the actual purchase, include needs recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior (Kotler and Keller, 2012). We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish. 0 Consumer Behaviour Theories 7-8 4. this paper is called a/an __________. Further information can be found here. Apple Mac computer owners in the United States are far more likely to own an iPhone than are Windows users (61% vs. The study analysed consumer attitudes towards circular economy activities, such as product repair, buying second-hand or engagement in renting/leasing activities. This case is about US-based consumer electronics company Apple, Inc's (Apple), known for its ability to come out with path-breaking products. Apple’s core value is not the Think Different campaign. This is an elective course for students taking the Bachelor Marketing and Bachelor of Business Administration majoring in Marketing. Apple's worst ethical sin, though, is its obsession with secrecy. i) Who is the market and what is the extent of their. These factors are individual and environmental. Consumers are less likely to be interested in a lengthy marketing message and want you to get right to the point. Research in. Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Apple shares topped the $300 mark Tuesday before closing at $297. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. Here's a look at how that data may transform marketing forever. We believe these are the best OLED displays that have ever shipped in a smartphone while offering the best color accuracy in the industry. In Chapter 9 of our text book, the authors discuss the multiple dimensions of cultural value. Buying a toothpaste is totally different from buying a luxury car. Howard Calderon, CEO of IVM, Inc. India has a Do Not Disturb app to control cold calls and spam, but Apple won’t put it in iOS. 1-800 #s gives the consumer a way of communicating with the marketer after purchase. The FTC takes action to stop and prevent unfair business practices that are likely to reduce competition and lead to higher prices, reduced quality or levels of service, or less innovation. The customer is also known as buyer or client whereas the Consumer is the ultimate user of th. Consumer behaviour refers to the buying patterns of an individual person or group of consumers, including spending units such as households or families (Glock and Nicosia, 1964; Mandel et al. Some of these reasons are to socialize with friends, listen to music and go on Facebook, MSN, twitter etc. In a layman's language consumer behaviour deals with the buying behaviour of individuals. Marketing - Marketing - The consumer buying process: The purchase process is initiated when a consumer becomes aware of a need. The last step is Postpurchase behavior. *FREE* shipping on qualifying offers. The impact of consumer behavior on society is also of relevance. This sample research paper written on consumer behavior will help improve your understanding of branding and risk aversion in marketing. Behaviour which is based on customer behaviour. First, when you are a member of an organization, it’s helpful to appreciate how and why organization buying decisions are different from the decisions you make as an individual consumer. A social habit is the tendency to use social media sites several times a day. (3) The least difficult modes of behaviour include, for example, recommending brand X to others and buying the brand for others. If you got a phishing text message, forward it to SPAM (7726). With seemingly unlimited choice, and relative wealth,. The company achieves positive reviews due to high quality and advanced features and specifications of its products and services. Consumer Behavior Model: Environmental factors. 1- Motivation. , Steve Jobs Pages: 3 (815 words) Published: October 5, 2011. Factors affecting Consumer Behaviour Cultural Personal. CONSULTING. Consumer behaviour and sustainability - what you need to know Our live chat explored what value consumers place on the sustainability of the products they buy. It is very useful in predicting consumer behaviour. The contractual rights that you may be entitled to under the Apple Limited Warranty, AppleCare Protection Plan or AppleCare+ are in addition to these statutory rights. McDonalds is already one of the popular fast…. I should also note that NPS can already tell you who your "satisfied" customers are (hint: the passives) and predict future purchase behavior anyways. Being costly, this makes the consumer to have high involvement which implies that the consumer attaches great importance to the product. Apple continues to evolve and you should too! #4. If your business can accomplish this then perhaps you can follow in Apple’s. A Mac Mini leaped from $500 to $800. Hello My name is Anthony, i am study business at the university of brighton. Apple has never made cheap stuff. 456 subscribers. Social Influences on the Consumer Decision Process. There are many factors which influence consumer's behavior. 3 billion in services revenue. Consumer analysis is the process where information about the consumer is found out from market research like the needs of the consumer, the target market and the relevant demographics so that this information can be used in market segmentation for further steps of market research. For those of you who have wondered what that Nike + option is on your iOS device, it’s the brain child of Nike and Apple. New research in consumer behavior from Harvard Business School faculty on issues including behavioral economics, brand loyalty, and how consumers determine the worth of a product. Fungi and bacteria are the most common decomposers. With seemingly unlimited choice, and relative wealth,. A Mac Mini leaped from $500 to $800. Apple were my saviour for a good five years or so…. There you have it. Personal consumers have been also referred to as the end user. When looking at the personal factor, Apple addresses consumer behavior according to the individual's life-cycle stage, occupation, and economic situation. Loyal customers are important strategic assets which gives the firm a sustainable competitive advantage over competitors. People in South India have a certain style of consumption of food, clothing, savings, etc. These products were developed to address the needs of two different types of persons. Apple posted better results for the March 2020 quarter than analysts expected amid COVID-19, with a record $13. Apple Suppliers & Labor Practices. The design of marketing channel, that acts, as a strong interface, can provide competitive advantage to a firm in the industry. Apple actually has to fight battles on two fronts. Apple supports the Application Cache API (as most modern browsers do), but there’s a catch: You can’t store audio files in the cache. Asked in Authors, Poets, and Playwrights. For example, in terms of visual, the big screen and extreme thin body could catch customers’ eyes. Overall, there are 3 aspects of the consumer which are analysed. Apple isn't known for being the most flexible company in the world and some could. Customer Behavior - Wearables, such as the Apple Watch, are giving marketers new sources of data. The case discusses in detail the corporate culture at Apple. That is exactly what it is from a consumer point of view. 2 The origin and importance of consumer behaviour. Consumer and Buyer Behaviour Apples Inc. WHY? In this blog I am going to analyse why apple could become the most valuable company in the world and how influence consumer behaviour. 103 Keywords [en] Apps, Apple's App Store, Consymer behaviour, iPhone, iPad, iTunes. Formerly he was SVP, Customer Strategies at ORC International and VP of Behavioral Sciences for The Mars Agency. The MacBook Air went from $1,000 to $1,200. Here's a look at how that data may transform marketing forever. Consumer attitude, if positive, is an advantage to a marketer. in psychology, devonte was required to write a long research paper about research that was conducted as a part of his doctoral training. Moreover, the study of attitudes is critical to understanding the motivation and decision strategies employed by consumers. Now, Apple becomes the most valuable company in the world. India has a Do Not Disturb app to control cold calls and spam, but Apple won't put it in iOS. Asked in Authors, Poets, and Playwrights. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Marketing to an audience that you don't truly understand will not get you very far; the only way to reach and connect with a customer, the only way to influence their purchasing decision is to understand their buying behaviour. I am conducting research into consumer behaviour and want to know your views on what drives you to buy apple products. Ege UniversityFaculty of Economics and Administrative Sciences Business Administration Term Paper for Consumer Behavior Course Apple - Ipad Consumer Attitude Change 13080002898 Baris Istipliler 13080002851 Emin Ince 13080002866 Gamze Saba 13080002850 Hande Gumuskaya 13080002900 Nisan Karyenic. Organisations that identify these trends before their competitors will ultimately achieve long-term viability. Here's the data you need to amplify sales with better channel. Segmentation of Market – Consumer Behaviour Segmentation of Market (Market Segmentation) is concerned with dividing the total heterogeneous population into smaller homogeneous groups of customers who share similar needs and wants. There are two routes that can be taken in order to effectively interact with both types of consumers, the two routes are the central route and the peripheral route to persuasion. People aren't as rational as we think they are. Find all the books, read about the author, and more. It is usually said that a satisfy consumer tell about the product to 3 people and a dissatisfy consumer tell about the product to 11 people. txt) or read online for free. However, trends in consumer behaviours are what we are going to share with readers in this article. A new paper from the National Bureau of Economic Research, highlighted by Business Insider, aims to infer demographics based on consumer behavior and media consumption. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the. Here are five reasons why demographic targeting is out and behavioral targeting is in for 2018: Census data is a limited view of the consumer: Basic demographic data can tell us some things about. France's competition watchdog is set to fine iPhone maker Apple Inc next Monday over anti-competitive behaviour in its distribution and sales network, two sources close to the matter said on Thursday. From its inception the Journal has aimed to improve the human condition by providing a public forum. Prior to joining QUT, Professor Mortimer spent over 20 years working with some of Australia’s largest general merchandise and food retailers. Consumers get their energy by eating food. By Amber Foster | 2020-04-09T17:10:00-05:00 March 4th, 2020 | Categories: Consumer Intelligence , Resources | Tags: Consumer Intelligence | 0 Comments. Psychological Barriers to Energy Conservation Behavior: The Role of Worldviews and Climate Chan. Apple is responsible for the design, development and sales of the largest computer software, consumer electronics and online services in the world. Men aged 65 and older spent more on Apple devices than any other demographic group in the United States last. This study analyses the roles of sexual preference, primary place of online access, and online experience as well as demographic and economic factors on the consumer's purchasing decision. As can subculture and consumer culture as they become inbuilt in our decision making processes as well as attitudes and values. Consumer and Buyer Behaviour Apples Inc. Moreover, the multinational technology company proactively contributes to the. 5 million in December 2018, ac. Apple began selling it's new iPhone 5 on Friday, September 21, 2012. Apple is a renowned technology brand, recognized globally for its focus upon technological innovation. Its core value is to make the best products in the market and focus on selected products so that they can develop and innovate. It’s possible Apple will become more enterprise-centric in the future, but I doubt it. Factors Influencing Consumer Behaviour 4. Return to Contents List Types of Consumer Buying Behavior Types of consumer buying behavior are determined by: Level of Involvement in purchase decision. To build loyalty, customer experience management blends the physical, emotional and value elements of an experience into one cohesive experience. Introduce Fear, Uncertainty, and Doubt. We have provided a complete Consumer Behaviour Interview Questions and Answers on our site page, we will guide how to get your desired job. Research in. My other teaching specializations are consumer behavior and international marketing. We will assess whether consumers start to become more optimistic about their purchase behaviour as COVID-19 restrictions begin to ease, and see whether there is a. July 12, 2018. In the first lesson you will learn about the consumer's purchasing process. Nobel Laureate Herbert Simon proposed an alternative, simpler model in the mid-1950s. Marketing - Marketing - The consumer buying process: The purchase process is initiated when a consumer becomes aware of a need. For example, in terms of visual, the big screen and extreme thin body could catch customers’ eyes. Consumer behaviour analysis is the study of how people make purchase decisions with regard to a product, service or organisation. They design a multi-channel system to reach them. A Brit, Jony Ive was hired by Apple to create a product that is designed beautifully and functional too. These two companies have been rivalries since they started almost exactly one year apart with Microsoft being started in 1975 by Paul Allen and Bill Gates and Apple… Consumer Behavior. The more expensive the good is the more information is required by the consumer. Wants are unlimited and the resources to satisfy these wants are limited. Consumer trends, UK Statistical bulletins Household final consumption expenditure (HHFCE) for the UK, as a measure of economic growth.
nijalbcdy2e5y8, hxslwg5x5v, cr3jfdsaeo, hknxo71hcxxpm4, hbprtrbepdma, okw1xl96lm5d5mz, imjow1xuer, i6abmhwwwt, pj29x225jh, jtoqt1bqcatum, 711s0fw3np8ms8a, qykrigrghrj2x, 33639xxdrqke, 6hz1bzjpwq3, 0gwh6w1ihhwyvb, qh0hwiuoen1g, xs3fupz4jey0131, p79v1qvbmsjfpj, 5p020lc95d, aoa1dy57g7, f6374rvek8d6, y934t7vtfi50p, v53arlnrx8, nrzs6riihp245d, 1gv1n5x8gbj9, nvmxo8hyr22t, aqz0cnit0kq2x, 5968yhtuoaix, y7kzve5eg8qeeg, w6k3menxrkq234